Influencer Marketing Platform Market Growth and Development Insight - Size, Share, Growth, and Industry Analysis - MarkNtel Advisors

According to Markntel Advisors Report, Influencer Marketing Platform Market is expected to grow at a significant growth rate, and the analysis period is 2025-2030, considering the base year as 2024.Consistent monitoring and evaluating of market dynamics to stay informed and adapt your strategies accordingly. As a market research and consulting firm, we offer market research reports that focus on major parameters including Target Market Identification, Customer Needs and Preferences, Thorough Competitor Analysis, Market Size & Market Analysis, and other major factors. At the end, we do provide meaningful insights and actionable recommendations that inform decision-making and strategy development.

A digital solution framed to foster partnerships between brands and influencers is regarded as influencer marketing platform. In this platform a marketplace is offered where brands can identify, engage, and oversee relationships with suitable influencers for their marketing endeavors. Key features encompass influencer search tools, campaign management capabilities, analytics, and payment processing systems, thereby simplifying & optimizing the influencer marketing workflow for all involved parties.

Global Influencer Marketing Platform Market Research Report & Summary:

The Global Influencer Marketing Platform Market size was valued at USD 14.98 Billion in 2024 and is projected to reach USD 58.88 Billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 35.19% during the forecast period, i.e., 2025-2030.      

Time Period Captured in the Report:

·        Historical Years: 2020-2023

·        Base Years: 2024

·        Forecast Years: 2025-2030

Who are the Key Players Operating in the Influencer Marketing Platform Market?

The top companies of the Influencer Marketing Platform Market ruling the industry are: 

Triller, Meltwater, IZEA, Impact.Com, Launchmetrics, Traackr, Aspire.Io, Creatoriq, Later, Grin, Sprout Social, Captiv8, LTK, Brandwatch, Bazaarvoice, and Others

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What is Included in Influencer Marketing Platform Market Segmentation?

The Influencer Marketing Platform Market explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic.  The further bifurcations are as follows:

-By Offering

-Software- Market Size & Forecast 2020-2030, (USD Million)

-Software, By Type- Market Size & Forecast 2020-2030, (USD Million)

-Web-based- Market Size & Forecast 2020-2030, (USD Million)

-Mobile-based- Market Size & Forecast 2020-2030, (USD Million)

-Software, By Deployment Mode- Market Size & Forecast 2020-2030, (USD Million)

-Cloud- Market Size & Forecast 2020-2030, (USD Million)

-On-premises- Market Size & Forecast 2020-2030, (USD Million)

-Services- Market Size & Forecast 2020-2030, (USD Million)

-Professional Services- Market Size & Forecast 2020-2030, (USD Million)

-Consulting- Market Size & Forecast 2020-2030, (USD Million)

-Deployment & Integration- Market Size & Forecast 2020-2030, (USD Million)

-Support & Maintenance- Market Size & Forecast 2020-2030, (USD Million)

-Managed Services- Market Size & Forecast 2020-2030, (USD Million)

- By Application

-Search & Discovery- Market Size & Forecast 2020-2030, (USD Million)

-Campaign Management- Market Size & Forecast 2020-2030, (USD Million)

-Analytics & Reporting- Market Size & Forecast 2020-2030, (USD Million)

-Content Creation- Market Size & Forecast 2020-2030, (USD Million)

-Influencer Relationship Management- Market Size & Forecast 2020-2030, (USD Million)

-Compliance Management- Market Size & Forecast 2020-2030, (USD Million)

-Payment Processing- Market Size & Forecast 2020-2030, (USD Million)

-Product Seeding- Market Size & Forecast 2020-2030, (USD Million)

-Social Listening- Market Size & Forecast 2020-2030, (USD Million)

-Others- Market Size & Forecast 2020-2030, (USD Million)

-By Marketing Type

-Thought Leadership & Industry Expertise- Market Size & Forecast 2020-2030, (USD Million)

-Content Marketing & Distribution- Market Size & Forecast 2020-2030, (USD Million)

-Event Promotion & Attendance- Market Size & Forecast 2020-2030, (USD Million)

-Product Launches & Announcements- Market Size & Forecast 2020-2030, (USD Million)

-Lead Generation & Sales Enablement- Market Size & Forecast 2020-2030, (USD Million)

-Employee Advocacy & Brand Endorsement- Market Size & Forecast 2020-2030, (USD Million)

-Others- Market Size & Forecast 2020-2030, (USD Million)

-By End-Use Industry

-Retail & E-Commerce- Market Size & Forecast 2020-2030, (USD Million)

-Fashion & Lifestyle- Market Size & Forecast 2020-2030, (USD Million)

-Health Wellness- Market Size & Forecast 2020-2030, (USD Million)

-Sports & Fitness- Market Size & Forecast 2020-2030, (USD Million)

-Food & Beverages- Market Size & Forecast 2020-2030, (USD Million)

-Others- Market Size & Forecast 2020-2030, (USD Million)

-Travel & Hospitality- Market Size & Forecast 2020-2030, (USD Million)

-Media & Entertainment- Market Size & Forecast 2020-2030, (USD Million)

-Gaming- Market Size & Forecast 2020-2030, (USD Million)

-Advertising & Marketing Agencies and PR- Market Size & Forecast 2020-2030, (USD Million)

-Others- Market Size & Forecast 2020-2030, (USD Million)

-BFSI- Market Size & Forecast 2020-2030, (USD Million)

-Automotive & Transportation- Market Size & Forecast 2020-2030, (USD Million)

-Education- Market Size & Forecast 2020-2030, (USD Million)

-Healthcare & Life Sciences- Market Size & Forecast 2020-2030, (USD Million)

-Others- Market Size & Forecast 2020-2030, (USD Million)

- By Region

-North America

-South America

-Europe

-The Middle East & Africa

-Asia-Pacific

Explore the Complete Influencer Marketing Platform Market Analysis Report – https://www.marknteladvisors.com/research-library/influencer-marketing-platform-market.html

Global Influencer Marketing Platform Market Driver:

Growing Inclination Towards AI-Based Influencer Marketing Platform to Support Market Growth – In recent years, there has been a rising shift of businesses & large-scale organizations towards influencer platforms based on emerging technologies like Artificial Intelligence, Machine Learning, etc. According to the survey conducted by the Influencer Marketing Hub, in 2023, around 60% of companies across the Globe confirmed using AI Influencers. These technologically driven solutions help small & large-scale corporations to facilitate their brand campaign & optimize their content based on the consumer’s preference, giving positive outcomes to the companies. According to the Influencer Marketing hub, around 50% of organizations that used AI-based influencing solutions received positive results & feedback from consumers. Additionally, these solutions help in streamlining the task & automating the campaign process, which helps the organizations to minimize their operational expenses. Hence, enterprises across the Globe are increasingly seeking these AI-driven solutions.

Moreover, there is a surge in influencer fraud across the Globe. According to the statistics by KlugKlug, an influencer marketing company, around 58.5% of Instagram profiles of the influencers have spurious followers, and a few of the influencers are involved in fraudulent activities. Therefore, it becomes pivotal for organizations to seek solutions, such as AI-based Influencers & AI-driven platforms that help them in analyzing potential influencing fraud risks and improve the authenticity of the brand campaign. Thus, the rising shift of large & small enterprises towards AI solutions to boost efficiency and reach a large number of consumers is driving the Global Influencer Marketing Platform.

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